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Major Changes @ Tendayteam.com

For a long time, I was unclear truly who this blog was for.  Was it for Real Estate agents?  Consumers?  Both?  Neither?  I’m a big proponent of Al and Laura–the more you differentiate, the better that you are able to survive (must read: The Origin of Brands).

There are no shortage of blogs out there on Real Estate, or Mortgage.  High quality people are blogging different stuff on a regular basis.  You can get news, commentary, information, pissing contests and more from the web.  You can also get a ton of worthless ‘me too’ content about how ‘now is the right time to buy or sell a house.’ 

I can’t compete with the stuff that exists, not effectively.  How could I be Lani and April?  How Could I even be Todd or anyone else?

There is so much ground covered there in the ‘news and comment’ space.  I couldn’t ever compete there.  I don’t care to give you daily rates (because Rhonda does a way better job of that than me).  What I do care about is giving something of value to the Realtors and people that follow me.

What WILL I focus on?

Good question.  Realtors, other mortgage lenders, and other independent professionals are offices unto themselves.   They are the marketing department, they are the operations department, management, payroll. 

They are people that said “screw cubicles,” and are trying to build a business.

We’re going to talk about:

• Time Management (because speed matters)
• Marketing (Because differentiation matters)
• GTD (because operations mater)
• Networking (because your SOI matters)
• Accounting (because I know, from intimate experience, that taxes matter)
• Mindset and Motivation (because your meat exists only to power your brain)

All of it’s going to exist to break up the loneliness.  If you’re reading RE blogs, chances are you’re succeeding in some ar of your business, and chances are you need something more than the he said/she said drivel.  For those of you that are a company unto yourself, I’m here for you.

I’ve got a lot of planned content, and it’s all coming this week.

For now, the gym beckons.