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Go Bucks, right? Today, Mike is at New Orleans to make the pilgrimage that Tressel gets us two every other year or so. Let’s go Ohio, represent well. I have a feeling that we’re gonna lose the national championship game three years in a row, though. Still, if there’s a coach I’m happy to face, it’s Les Miles.

To business: 9 Ways for Realtors To Survive The New Market

The market is tough right now–that is a fact. Some of the characteristics of the market before are gone–there isn’t nearly as much confidence as there was in the past. But, if you’re a real estate professional, DEALING with the changing market is more viable than WHINING about the changing market. Yes, it’s changing, but there are STILL people that are going to have their best year ever. Here are some commitments some of the BEST realtors are making in 2008.

1. Focus on Hearth and Home: For Years the NAR conditioned Realtors to talk about the economic choices of the home buying decision. Now that we have less certainty, tell the truth, focus what CREATED the value–location, community, comfort, commitment.
2. Tell The Truth, Watch Your Spin: NAR Economist Lawrence Yun is paid to spin. His predictions are on record as being consistantly and horrifically wrong. Be careful when repeating them. There are a lot of opinions about the housing situation, but making everything a bowl of sunshine is not the answer. Even if you wind up being right–and the worst is behind us–nobody will believe you.
3. Stay Personally Positive: Enough said.  If you’re grousing about the market, you’re going to lose the game.
4. Market to HR Departments. People will still be moving. Columbus has some big companies, and a phone call to an HR department can get you in touch with inbound people that are on the hook to move. A professional, assertive call
5. MASTER the Short Sale Process: Bank of America, in this report, has indicated that they expect short sales to go WAY up. The process is predictable. There are lots of good places to learn short sale secrets.
6. Time to get into social networking: Both in person and off line, linked in and facebook matter. (I’ll be happy to add you if you want!) You’ll be surprised at who’s on both sites–and I myself earn over $2500 in commissions each month from the use of these sites.
7. Pay Close Attention to the last 90 days: A lot of time comps are going down quickly. The last 90 days matter. Lenders are requiring comps that are newer and newer.
8. Print off, then call, your past clients + sphere RIGHT NOW: I’ll let you know how it does in a week, but someone in my mastermind suggested this, and reports that they got 6 transactions ready by just checking in and seeing if past clients had any questions about what was going on in the news.
9. Create and Join a Mastermind Group: many heads are better than one. Surround yourself with positive, upbeat people that are in this business. Set goals. Be accountable.

If there’s anything I can help out with, chirs@tendayteam.com gets me, and you can ring my cell at 614-839-4850.